The Final Push: MPG Client, 3-time Olympian Greg Cackett and the Art of Being Ready for Milano-Cortina

As I write this, we are days away from the Opening Ceremony of the 2026 Olympic Winter Games in Milano-Cortina. The tension in the sliding world is palpable. The sleds are tuned, the bodies are primed, and the minds are quiet—or at least, that’s the goal.

One of the athletes I will be watching with immense pride as they take to the ice in Cortina is Greg Cackett.

If you follow Winter Olympic sports, you know Greg. He is the engine room of Great Britain’s top 4-man bobsled team. He is undeniably one of the most explosive push athletes on the planet. But if you only see the horsepower, you’re missing the man who has meticulously built himself into a contender ready for this exact moment.

Greg’s journey to the back of a bobsled, much like my own, started on the athletics track. A former elite sprinter clocking a 100m time of 10.24s, he possessed raw speed that was destined to be harnessed for something heavier when injuries piled up. Since transitioning to ice, he has become a cornerstone of Team GB’s resurgence.

His resume leading into these Games speaks for itself. Along with pilot Brad Hall, Greg was instrumental in securing Great Britain’s first World Championship 4-man medal in 84 years—a stunning Silver in St. Moritz in 2023. Add to that a European Championship Gold and consistently high World Cup overall rankings, and the reality is clear: Greg and his team are not here to make up the numbers. They are here to end a 30-year Olympic medal drought for GB bobsled.

Photo credit: Getty Images

Having competed in PyeongChang 2018 and Beijing 2022, where the team finished a strong but stinging 6th place, Greg knows the circus that surrounds the Olympics. He knows the noise. Our work together at MPG over the last year hasn't just been about making him faster; it’s been about making him unshakeable.

The build-up to an Olympics is never a straight line. It is a crucible. For Greg, this past year has been a masterclass in navigating the intersection of elite performance and real life.

This past summer, he married his wife, Rhiannon, a joyous peak in the middle of intense training blocks. Yet, amidst that happiness, he has also navigated profound personal challenges involving his family’s health. We often think of athletes as robotic, existing in a vacuum of training centers and protein shakes. Greg is proof that the highest performers are those who learn to carry the weight of the real world without letting it crush their athletic focus.

In our sessions leading up to Italy, we’ve dug deep into the mechanics of his mindset. We've moved past the simple idea of "motivation" and into the architecture of control. At 35, Greg is physically stronger than ever—a testament to his discipline—but his mental game has matured even further. The gratefulness shown in a recent Instagram post for those who support him put that maturity on full display.

We have worked on defining his "Big Rocks" for this Olympic year—identifying what truly matters versus what is merely noise. We’ve explored protocols for mental clarity, using tools like forgiveness to regulate emotion and find his center when the pressure mounts. We’ve tackled how to manage the inevitable physical "niggles" that come with aging in a brutal sport, turning anxiety about injuries into proactive management plans.

Greg has learned to embrace his mind, including harnessing his ADHD as a superpower for hyper-focus rather than a distraction. He has shifted from a mindset of "needing" certain outcomes to "commanding" his preparation, ensuring that when he stands at the top of the track in Cortina, there are no doubts left in the tank.

But perhaps the most compelling thing about Greg is that he knows he is more than just a bobsledder. This Olympics is, as he put it to me, his "last hurrah for this lifetime" in sport. He is already laying the track for what comes next.

Greg has a brilliant, creative mind and a burning desire to become a writer. During the intense pressure cooker of an Olympic year, he has found grounding in entering flash fiction contests and even submitting sketches to TV networks. Which shouldn't be confused with his less-than-desireable drawing talent, as showcased by this International Bobsleigh Federation feature post. Alas, this creative outlet isn't a distraction; it's a necessary counterbalance to the rigid demands of elite sport.

You can catch Greg and his 4-man Bobsled team of Pilot Brad Hall, Taylor Lawrence, and Leon Greenwood compete at the Milano-Cortina Winter Olympic Games on February 21st and 22nd. The first heat of each day begins at 10:00am local time (or 4:00am ET).

When you see Greg Cackett at the starting block in Cortina, you will see a world-class athlete at the peak of his physical powers. But I will see something more. I will see a man who has done the hard, internal work to be fully present, fully prepared, and fully capable of handling whatever the moment demands.

He is ready. Now it’s time to push.

- Steve